PREDACTIV DATA
Data That Delivers
Fill gaps in first-party data with the richest source of consumer data.
The Ability to
Fully Understand Consumers
Predactiv offers the industry’s largest proprietary source of digital behavioral data, assembling over 70B global interactions each month, representing real-time consumer interest and intent. Beyond that, with our demographic and purchase-based data, you can achieve a robust understanding of consumer behavior, with the ability to link online and offline interactions.
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INTEREST & INTENT
Proprietary online behavioral data, sourced from across the open web, offers an in-the-moment view of consumer behaviors, enabling you to activate the right audiences at the right times with the right messages.
DEMOGRAPHIC
Build consumer profiles with characteristics such as age, income, marital status, occupation, and home ownership. Predactiv demographic data is fully privacy compliant and available globally.
PURCHASE-BASED
Further complete the picture with purchase-based data to uncover shopper preferences and behaviors based on actual credit card transactions.
Your Data + Predactiv Data =
Infinite Opportunities
The formula is simple.
First-party data is one of your company’s most valuable assets. Predactiv can help you maximize its impact. Our proprietary signals enrich your existing datasets in real-time, unlocking actionable intelligence that drives new growth opportunities. Understand how consumers are engaging with your brand or competitors, deliver personalized marketing offers, or identify upsell and cross-sell opportunities to maximize revenue. That is the power of your data and Predactiv Data, combined.
The Predactiv Data
Difference
Data you can trust. The scale you need.
AI-Enabled
Predactiv pioneered the use of machine learning and large language models, transforming digital interactions into data-driven solutions, on a global scale.
Real-Time
Predactiv captures digital behavior as it happens, creating clear signals of interest and intent proven to correlate with both online and offline purchases. The freshness of our data enables the ability to find consumers in the moment, shopping or engaging with relevant content.
Privacy First
Predactiv promotes best practices by holding ourselves and our partners to the highest standards, with ethical data sourcing and compliant consumer consent and choice mechanisms.
Global
Predactiv pioneered the use of machine learning and large language models, transforming digital interactions into data-driven solutions, on a global scale.
Accessible
Predactiv data isn’t confined to closed platforms or “walled gardens.” Greater flexibility allows clients to leverage our data across multiple systems, platforms, and devices.
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