DEMOGRAPHICS

Privacy Safe,
Demographic Data at Scale

Predactiv has developed a powerful new demographic data solution by leveraging our proprietary source of global, online behavioral data. Our unique solution delivers a privacy-compliant way to apply demographics with 100% coverage, even in regions where offline demographic data is restricted, such as the EU.

Unlock Deeper Consumer Understanding

Custom Audience Enrichment

Combine demographic attributes with behavioral signals to refine segmentation, personalization, and predictive modeling.

global Availability

Compliant demographic data available across multiple regions, including privacy-sensitive markets.

Privacy-First Methodology

Built with compliance in mind, ensuring demographic insights are applied responsibly and ethically.

Demographic Attributes

  • Age
  • Gender
  • Income (Personal and Household)
  • Education
  • Home Ownership
  • Political Preferences (US Only)
  • Net Worth (Household)
  • Marital Status
  • Occupation

The Only Privacy Compliant Demographic Solution with EU Coverage

Beginning with consumer consent, our unique methodology enables a privacy-compliant way to apply demographic data for consumers in the EU, where GDPR prohibits the use of source-level demographic data.

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