ShareThis and Affinity Solutions High-Intent Audiences

Purchase + Behavioral Data, Working as One

Get precision that goes beyond intent. Our partnership with Affinity Solutions lets you reach consumers who have already purchased in your category and are actively engaging with related content right now, giving you access to high-value audiences built for stronger performance across every channel.

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Bridge the gap between
browsing and buying

When you combine ShareThis behavioral data with Affinity Solutions’ purchase signals, you get a full picture of the consumer journey, from what people are exploring to what they actually buy. This fusion of behavioral engagement and verified transactions enables precise audience creation and stronger performance at every stage of activation.

Our behavioral dataset captures live signals of interest across millions of online interactions, showing what topics, products, and categories consumers are engaging with right now. These insights help you identify and reach audiences while their intent is still forming.

Affinity’s purchase-based data confirms intent through action, offering deterministic visibility into real-world spend. When combined with behavioral signals, it helps you focus media spend on proven buyers who are most likely to convert.

3M+ websites capture open-web engagement and browsing behavior
Real-time signals including searches, shares, clicks, and page views
Global reach with behavior from over 1B users

Over 150MM credit and debit cards contributing to $900B+ in annual spend
5,300+ brands including 1,200 with detailed geographic tagging (ZIP, CBSA, DMA)
Transaction-level insights on spend, merchant category, and purchase frequency

Examples

DOG LOVERS

“Reach pet owners who not only engage with pet-related content but also show purchase behavior at major pet retailers.”

[“Dog Training” OR “Dogs” OR “Animal lover” OR “Pets” OR “Dog Food” OR “Dog Accessories] AND [“Petco’ Or “Pet Smart Shoppers”]

DIY SHOPPERS

“Engage DIY enthusiasts who combine active home improvement research with recent purchases from retailers like Lowe’s or Home Depot.”

[“DIY Projects” OR “Power Tools” OR “Home Renovation Tips” OR “Paint Colors” OR “Kitchen Makeover”] AND [“Lowe’s Shoppers”’ Or “Home Depot Shoppers”]

Why High-Intent Audiences?

Most audience strategies focus on either behavioral or purchase data, which limits precision and performance. High-Intent Audiences bring both together into a single, intent-rich segment. The purchase layer is built from verified transaction data that identifies proven buyers, while the behavioral layer captures what those same consumers are engaging with online right now.

This combination gives you audiences that are both interested and ready to act, delivering stronger alignment between media, messaging, and moment.