AI has evolved from simple automation to the driving force behind programmatic advertising. What began as rules-based bidding is now predictive algorithms that optimize in real time, analyze massive datasets, and reveal deeper signals of consumer intent.

This session, sponsored by Predactiv, explores how AI, data, and technology—together—are redefining programmatic advertising and shaping the future of brand-to-consumer connections.

Speakers:

• Michael Gorman, Chief Product Officer at Predactiv (Moderator)
• Fraser Woollard, Head of Business Development at MNTN
• Michael Lewis, VP of Enterprise at Nexxen
• Kalyan Lanka, Chief Product Officer at Affinity Solutions
• Laura Cantor, VP of Marketing & Ecommerce at New York & Co.