IDENTITY INFRASTRUCTURE
A Future-Proof Identity Solution Built for Precision
Unlock unparalleled accuracy and privacy with our identity solution, the foundation for comprehensive customer insights and sustainable reach across channels.
Connecting Identity to Data Strategy
Predactiv’s identity solution is engineered to work seamlessly within The Predactiv Data Platform, linking non-cookie identifiers with partner integrations to ensure precise user identification and data enrichment across all touchpoints. By harmonizing various data sources, we create persistent, privacy-compliant IDs that power everything from audience insights to cross-channel marketing strategies. This infrastructure enables businesses to gain a comprehensive view of their consumers and maximize data’s impact.
Future-Ready, With
or Without Cookies
Our identity solution ensures your data strategy remains resilient. By leveraging non-cookie identifiers, we maintain and even extend your reach across browsers and platforms, ensuring you stay connected to your audience. Our solution is interoperable with emerging identity frameworks and designed to support your business for years to come.
The
Foundation
for Data
Accuracy
and Insight
Our identity solution forms the backbone of The Predactiv Data Platform, delivering unmatched accuracy and consistency in identifying and understanding consumers. By enabling omnichannel reach, enhancing privacy compliance, and sustaining impact beyond cookie deprecation, we ensure your data fuels smarter decision-making and delivers long-term value. Businesses benefit from precision targeting, deeper insights, and a platform that evolves alongside their needs.
Accuracy
Reliable, unified consumer identities for precision targeting.
PRIVACY
Designed with privacy regulations at its core, ensuring compliance.
Interoperability
Seamlessly connected across devices as well as existing identity graphs and solutions.
Sustainability
A future-ready solution, keeping your data relevant in a cookieless world.
Privacy-First,
Always Compliant
Predactiv’s identity solution prioritizes user privacy ensuring full compliance with global privacy laws and regulations. By focusing on transparency, consent, and data security, we deliver a solution that protects both your business and your customers, transparently and ethically.
