INTEREST & INTENT SOLUTIONS
Reach the Right Audiences
Our Audiences offer a powerful targeting solution based on both online behavior and offline attributes to reach your exact target audience.
Unlock the Power of Digital Behavioral Data
Trusted by thousands of advertisers worldwide
Derive valuable signals of consumer interest and intent from content engagements across the open web.
Create custom audience segments tailored to meet specific campaign KPIs and targeting parameters, enabling better programmatic performance.
Uncover actionable audience insights to inform and optimize targeting strategies, ensuring your campaigns resonate with the right consumers.
Activate Standard or Custom Audiences with Ease
The ShareThis taxonomy of over 1,500 segments, plus unlimited Custom Audiences, leverage advanced AI to go beyond keywords to discern the true meaning of web content.
Interest Audiences
Interest Audiences harness real-time signals of consumer interest, based on the browsing behavior of millions of global internet users. Interest Audiences enable you to reach consumers who are actively expressing interest across all major categories and verticals.
INTENT Audiences
Intent Audiences use advanced AI to accurately predict a consumer’s likelihood to take action in a given category. These audiences are ideal for lower-funnel and performance campaigns, enabling you to reach in-market consumers who are ready to make a purchase.
B2B Audiences
Our taxonomy of B2B audience segments leverage a combination of deterministic job-specific data, including industry, occupation, company size, and more, plus relevant B2B-related online behavioral data to reach key business decision makers.
INFERRED Audiences
A unique solution that infers consumer interest according to geography-based content engagement trends, enabling privacy-compliant targeting for sensitive verticals such as healthcare.
DEMOGRAPHIC Audiences
Key demographic attributes, including age, income, and home ownership, can be combined with digital behavioral data for a comprehensive consumer view.
CUSTOM Audiences
Our AI-driven platform leverages embeddings and inference models to uncover deeper patterns and similarities across a range of signals, including keywords, URLs, content sentiment, and geos. This enables the creation of custom audiences that reflect true consumer intent.
Ready to Activate
With integrations across leading destinations, our Audiences are easily accessible and ready to activate anywhere for all your programmatic campaigns and media buys.
Our audiences are found in marketplaces under the ShareThis brand.
An Audience For Every Stop
Along The Consumer Journey
From upper funnel to lower funnel and everything in between,
our Audiences drive performance.
AWARENESS
Use keyword-based segments to drive reach and awareness.
CONSIDERATION
Target users based on their engagement with key URLs (e.g., product reviews).
PURCHASE
Leverage intent audiences to reach in-market buyers.
RETENTION
Use behavioral insights to improve retention and enhance brand loyalty.