The Predactiv
Data Platform
The Predactiv Data Platform uses advanced AI and cutting-edge technology to turn intelligence into opportunity. Integrate, transform, and enrich data to deliver actionable insights, improve targeting, and drive measurable growth—all while ensuring privacy and compliance.

AI-Powered.
Full Stack.
Built for Outcomes.
Predactiv is the unique combination of data and technology. Leveraging embeddings, large language models, advanced data science, and a modern data infrastructure, The Predactiv Data Platform helps organizations transform fragmented and complex data into enriched audiences and data assets, ready for intelligence and activation.







-
Our activation framework gives you full flexibility to send enriched data wherever you need it. You can deliver to clean rooms and cloud environments, or activate programmatically using our integrated DSP connections.
-
Intelligent Data Applications:
Take control with our AI-powered assistant. Quickly create audiences, generate insights, and activate enriched data through a simple, conversational interface. Designed for speed and autonomy.
Integrated Data Solutions:
Access tailored data products designed to accelerate outcomes. From predictive models to packaged audiences, we deliver ready-to-use assets that integrate into your ecosystem and help drive monetization through activation across media, analytics, or internal platforms. -
Our Agentic Reasoning Engine dynamically queries data and generates outputs in real-time. Whether building audience segments, surfacing insights, or preparing activation-ready files, this layer automates key decisions using RAG and LLMs.
-
We give your data context. Our AI framework encodes enriched data into embeddings, allowing us to classify and label based on behavior and intent. This unlocks advanced intelligence workflows and drives smarter segmentation, recommendations, and insights.
-
We turn fragmented data into operational intelligence. Our core engine unifies and enriches raw signals, resolves identities, applies taxonomy mapping, and ensures privacy compliance. The result is trusted, structured data ready to fuel your next move.
-
We ingest signals from client-owned datasets, partner data streams, and our proprietary Predactiv Data, sourced from ShareThis’ extensive network of over 3 million publishers. By combining behavioral, contextual, and first-party signals, we ensure the right inputs power every stage of your activation.

Predactiv Data
at the Core
The Predactiv Data Platform combines advanced AI with a proprietary, real-time dataset that delivers unmatched insight into interest, intent, and purchase behavior. Unlike walled gardens, our data is openly accessible, privacy-compliant, and activation ready. This empowers you to anticipate audience needs and take action with confidence.
Your Data, Your Way
The Predactiv Data Platform isn’t just a user interface. It’s a full stack data engine that adapts to how you work. Whether you need fast, hands-on control or prefer a more customized solution, we meet you where you are.
Data Ingestion
Tap into Predactiv’s proprietary data or bring your own. Our platform ingests and aligns signals to support intelligence and activation at scale.
Insights
Uncover key audience traits using enriched data to inform messaging, strategy, or targeting with greater accuracy.
Modeling
Use data models to generate scores, traits, and segments that anticipate outcomes and reveal high-value opportunities.
Audience Creator
Use behavioral or contextual signals to craft custom segments, applying taxonomy logic to align with your ecosystem.
Contextual Builder
Turn ID-based data into contextual segments using AI and embeddings to match behaviors with relevant content.
Activation Framework
Easily route enriched data or audiences to DSPs, clean rooms, or cloud platforms with built-in delivery automation.
CURATED
DATA FEEDS
Access a curated feed of behavioral signals with timestamp-level detail, ideal for enriching models, building segments, or powering analytics workflows.
Upload your first-party data and set your goals using a simple guided flow.
Use our AI assistant to build high-performing audiences with just a few prompts.

Instantly explore key behaviors and trends related to your target audience and market.

Send your audience or data output directly to your preferred activation channel.

We Do The Heavy Lifting, So You Don’t Have To
The Predactiv Data Platform simplifies the entire data lifecycle, from onboarding and enrichment to intelligence and delivery. Our platform is designed to remove friction, eliminate technical complexity, and help you unlock value from your data, faster and more efficiently.

Privacy-First,
Confidence Always
Privacy is central to every aspect of The Predactiv Data Platform. From data onboarding to activation, our solutions adhere to the highest global compliance standards, ensuring data security and trust. Activate data responsibly while achieving measurable growth.

Ready to transform your data with
The Predactiv Data Platform?