PURCHASE-BASED SOLUTIONS
Past Purchases Are Future Opportunities
Every purchase tells a story, and those stories hold the key to unlocking future opportunity. Our purchase-based data delivers a deterministic view of real consumer spend, showing exactly what was bought, when, where, and how often—with unmatched accuracy. While intent data signals interest, purchase data confirms action. Together, they create a clearer path from interest to conversion—helping you focus on the audiences most likely to take action.
Predactiv has joined forces with Affinity Solutions, the largest provider of purchase-based deterministic data in the U.S.
As part of the Predactiv dataset, purchase-based data introduces another dimension to our targeting and helps our clients predict consumer behaviors, reaching targets more precisely. By leveraging billions of transactional records, and trillions of online interactions, our combined solution links digital interest and intent signals to online and offline purchases, creating a solution that is truly unmatched in the marketplace and redefines audience targeting.
Our purchase-based data provides:
Debit and Credit Card Transactions
Over 150MM+ credit and debit cards contributing to $900B+ annual spend across 18B+ transactions.
Thousands
of Brands
5,300+ brands, including 1,200 with precise location tagging (ZIP, CBSA, DMA).
Spend
Information
Detailed insights into dollar spend, transaction count, and merchant category codes (MCCs).
This sought-after data source, added to The Predactiv Data Platform, enables the creation of the highest value audience segments in existence, with ease. And, these audiences cannot be found elsewhere, as Predactiv is the exclusive audience partner of Affinity Solutions.
Our Advanced Capabilities
Predactiv data will identify consumers with an active interest or intent to purchase from a specific category. Layering the Affinity segments, through Predactiv technology and decision science, we can build the audiences with the specified interests and intents who also shop at particular retailers.
Imagine knowing from digital behaviors that an audience has an interest in pets. By adding purchase-based data, we can determine pet food purchasing at specific retailers, thereby linking high intent consumers with those most likely to shop at each of the retailers. You can develop retailer-specific strategies based on real intent and purchase behavior, driving greater campaign performance.
Verticals We Cover
Our dataset consists of extensive deterministic purchases across key industries including:
- Apparel & Accessories
- Grocery and CPG
- Health and Pharmacy
- Automotive
- Travel
- Entertainment
- Specialty Retail
- Home
- Mass Retail
- Office, Electronics, & Games
- Restaurant & Dining
The Predactiv Data Platform Enables Data Monetization
Predactiv is proud to be the exclusive modeler and distributor of Affinity Solutions’ purchase-based audiences, a strategic partnership that demonstrates how The Predactiv Data Platform enables data monetization at scale. Through our leadership in programmatic audiences, deep expertise in AI and decision science, and commitment to sales and operational excellence, we empower clients to unlock the full commercial value of their data assets—no complexity, no overhead, no heavy lifting. The Predactiv Data Platform is your end-to-end solution.
Unlock The Full Picture
Knowing who’s interested is powerful. Knowing who’s buying is game-changing. Intent data tells you who’s in-market. Purchase-based data tells you who’s buying. For the first time, you can have a privacy-safe solution that combines two of the most powerful data sources in existence: digital intent data meets transactional data. Together, they offer the most predictive view of future purchase potential.
Turn signals into sales.