CONTEXTUAL SOLUTIONS
Beyond Keywords:
The Power of Contextual
Predactiv gives you all the tools you need to drive results with cutting-edge contextual capabilities. Whether you activate our contextual audiences programmatically, or leverage The Predactiv Data Platform to power your own contextual offering, you’ll harness AI-powered contextual solutions that go beyond traditional methodologies.
Maximize Engagement
With Our Contextual Audiences
Our contextual audiences leverage proprietary AI-powered technologies to extract meaning from content and analyze site visitors’ behaviors for smarter URL classification and more effective contextual targeting.
01
DEFINE BASE AUDIENCE
02
ANALYZE AUDIENCE ENGAGEMENT
03
MAP BEHAVIORAL INSIGHTS
04
ENRICH AND EXPAND AUDIENCE REACH
Exclusive to Predactiv, our solution enhances contextual targeting by leveraging deterministic signals from proprietary online behavioral data, expanding reach to additional, highly relevant categories. Keywords set the stage. Contextual steals the show.
A Dynamic Solution
for Privacy-First,
Cookieless Targeting
Behaviorally Informed
Leverage our advanced technology to bridge behavioral and contextual targeting using deterministic signals from Predactiv online behavioral data, maximizing reach and relevance.
Cookieless
Boost your cookieless reach across all major browsers including Chrome, Safari, and Firefox in a privacy-safe way.
Custom Capabilities
Create custom contextual segments to meet any campaign objective or KPI.
Brand Safe
Automatically enforce brand safety measures by excluding sensitive content categories.
Transform Your Audiences to Contextual with
The Predactiv Data Platform
Predactiv enables you to overcome the challenges of building your own contextual solutions. Now, you can harness our proven processes with your first-party data to power a more innovative approach to contextual targeting.
Map ID-Based Audiences to Contextual
Using advanced data science techniques and large language models, Predactiv can analyze the online behavior of any group of IDs, and map those behaviors to contextual classifications for activation via our DSP integrations.
Our partnerships and integrations make it easy for you to onboard ID-based data. Predactiv then creates a corresponding contextual solution, ready for activation.
Contextual Without
Compromises
The Predactiv Data Platform delivers the best of both worlds: cookieless targeting that is informed by deterministic behavioral data. Our groundbreaking technology offers a unique, powerful, and privacy-first way to identify the contextual environments where your audiences are most likely to engage, driving better performance and accelerated growth.