PREDICTORS
Predict Consumers’ Next Move
Make data-driven decisions about consumer behavior and improve marketing efficiency.
AI Decisioning You Can Count On
Recent and frequent content engagement has proven to be the best predictor of both online and offline purchases.
Predactiv uses AI and advanced data science techniques to make predictions about an audience’s propensity to act, helping you engage with the right consumers at the right time.
Powerful Predictive Data at Your Fingertips
Improve modeling with predictive data.
Accurately segment and target consumers based on intent.
Leverage forward-looking data to inform new product development and marketing activities.
Launch Your Marketing Performance from Planning to Optimization
Drive Better Insights
Augment CRM analytics.
Identify key consumer trends.
Build segmentation strategies.
Target with Precision
Activate high value audiences.
Convert engaged, high intent buyers.
Build highly personalized campaigns.
Optimize and Improve Performance
Uncover characteristics of converters to personalize messaging and optimize targeting.
Gain insight into the profile of website visitors or other high value audiences.
Optimize future campaigns based on the highest performing segments.