• Behavioral: Segments built from online engagement with keywords for topics like key issues and candidates.
  • URL: Target based on visits to specific URLs. For example, conservative or liberal-leaning websites and political news pages.
  • Sentiment: Audiences based on positive, neutral, and negative page content sentiment toward topics such as key candidates or political parties.
  • Demographics: Leverage validated and advanced demographic data like age, gender, political party, income, occupation, and more.  
  • Political Donations: Purchase data from political donation activity combined with relevant behavioral signals associated with political donations.
  • Custom Audiences: Select relevant signals to create your own custom audiences for more specific targeting around candidates, voters, ballot measures, and more.