MCP Server + Platform API
Access The Predactiv Data Platform wherever you work. Connect it to AI tools like ChatGPT and Claude through MCP, or embed its capabilities directly into your own product through the Platform API. Build, understand, and activate audiences without being tied to a single interface.
Operate from your AI tools via MCP:
Connect The Predactiv Data Platform to ChatGPT, Claude, Cursor, Manus, and other compatible AI tools through the open Model Context Protocol (MCP). Build, size, analyze, and activate audiences through natural-language conversation, without switching to another interface.
Embed into your own product via API:
Bring Predactiv’s audience and data capabilities directly into your own products and workflows through the Platform API, with standards-based endpoints and token-based authentication.
One platform. The same capabilities.
Build and preview audiences from a natural-language description, with live size estimates before activation
Onboard and manage first-party data for audience creation and modeling
Pull audience insights to understand composition, demographics, behaviors, and signals
Discover and apply signals including predictors, demographics, and geographic criteria
Deliver audiences to DSPs, SSPs, clean rooms, identity partners, and other supported destinations
Two ways to put Predactiv to work
Work from your AI tools
Connect Predactiv to a compatible AI tool and work with your audiences conversationally. Build, size, analyze, refine, and deliver without leaving the conversation.
"Preview an audience of US adults interested in trail running and hiking gear, and show me the size.""Compare these two audiences, tell me which presents the stronger opportunity and why, and summarize the differences in a chart.""Create an audience of outdoor enthusiasts in the US, preview its size, and deliver it to LiveRamp."
Predactiv handles the audience operations behind the conversation, from creation and sizing to insights and delivery.
Build Predactiv into your product
Build Predactiv directly into your own product or workflow. Authenticate through OAuth 2.0, then use the Platform API to create audiences, preview reach, manage datasets, retrieve insights, and deliver audiences programmatically.
# Get an access token (OAuth 2.0, client credentials)
POST /oauth/token
Authorization: Basic <base64(client_id:client_secret)>
grant_type=client_credentials
# Preview an audience, with a live size estimate (no save)
POST /audiences/preview
Authorization: Bearer <access_token>
Content-Type: application/json
{ "prompt": "US adults interested in trail running and hiking gear" }# Create the audience and queue delivery
POST /audiences
Authorization: Bearer <access_token>
Content-Type: application/json
{ "prompt": "Outdoor enthusiasts in the US", "destinations": ["liveramp"] }
# Onboard a first-party dataset, then upload to a secure URL
POST /datasets
{ "name": "Q3 Analytics", "format": "csv" }These examples are illustrative. Developers can access the full set of supported capabilities, schemas, and implementation details in the Platform API documentation.
Turn audience data into audience intelligence
Connecting Predactiv to a generative AI tool goes beyond retrieving data. It gives teams a new way to work with it. Pull insights for two audiences and ask which presents the stronger opportunity. Turn the analysis into an executive-ready summary or chart. Bring in public web research for additional market context. Identify new signals, refine the audience, and send the result back to Predactiv for activation — all within the same conversation.
Predactiv provides the audience intelligence and activation layer. The AI tool adds reasoning, synthesis, and access to outside context. Together, they let teams move from audience discovery to decision to activation in a single workflow.
Built to work with your stack
Predactiv is built to work beyond its own interface. Access the same underlying platform through the Predactiv UI, AI tools connected through MCP, or products built on the Platform API — with consistent data, capabilities, and governance across each experience.
Open by design
Built on open standards, giving you flexibility to connect Predactiv to the tools, products, and workflows you already use.
WORKS WITH YOUR STACK
Deliver audiences across the DSPs, SSPs, clean rooms, identity partners, and other destinations already in your stack.
GOVERNED AT EVERY LEVEL
Apply the same platform controls, feature flags, and organization-level entitlements across the interface, MCP, and API.