Predactiv Named Integration Partner for Horizon Media’s Agentic Orchestration Layer

Predactiv has been named an integration partner within Horizon Media’s HorizonOS Blu platform as part of the launch of its new Agentic Orchestration Layer for real-time media decisioning.

Horizon’s open ecosystem brings together audience intelligence, activation, measurement, publisher data and partner technologies to support more connected and responsive media buying. Through its agentic integration layer, qualified partners can connect with Blu through APIs, Model Context Protocol (MCP) standards and agent-based integrations.

As part of this ecosystem, Predactiv brings its AI-driven audience intelligence capabilities into Horizon’s platform, giving data users new ways to access and apply Predactiv’s capabilities within agentic media workflows.

Predactiv joins a broader group of technology and media partners supporting Horizon’s open ecosystem, including Affinity Solutions, Innovid, Kochava, Magnite, Disney, Fox, NBCUniversal, Snap and TikTok.

Read the full announcement from Horizon Media on PR Newswire →