The Next Generation of Lookalike Modeling

Now available in The Predactiv Data Platform

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Lookalike Modeling allows you to use your existing audience data to identify and expand into new, high-potential segments.

Embedded within the Predactiv Data Platform, the capability analyzes behavioral signals derived from your seed data to generate closely aligned audiences across Predactiv’s addressable universe, transforming proprietary data into scalable, activation-ready audience products and revenue opportunities.

The following capabilities define how Lookalike Modeling delivers this outcome:

• Flexible Seed Input: Onboard first-party identifiers such as hashed emails, MAIDs, or approved PII to define your seed audience.
• Similarity Ranking Engine: Generate a ranked audience of users who match the behavioral patterns associated with your high-value audiences.
• Dynamic Precision and Scale Control: Adjust how closely modeled audiences should match your seed, from narrow to broad.
• Proprietary Predictive Signals: Leverage proprietary predictive signals derived from observed online activity, moving beyond static demographic matching. 
• Built for Seamless Deployment: Activate modeled audiences directly through established integrations with leading data and activation platforms.

To learn more about how Lookalike Modeling enables scalable audience growth and data monetization, join the Early Access list for early access updates and enrollment information.