Success Stories

Driving results through innovation and collaboration.

MARKETING CONSULTANCY | MODELING

Predactiv Data Delivers Up to a 400% Improvement in Models for a Leading Marketing Consultancy

200+

Revenue-generating models, enabled by Predactiv data

1.5x-4.5x

Lift in models compared to a random data sample

39%-400%

Improvement in model performance by adding Predactiv data to the marketing consultancy’s models

4x

Increase in model usage by the consultancy’s clients, driving significant revenue growth

200+

Revenue-generating models, enabled by Predactiv data

1.5x-4.5x

Lift in models compared to a random data sample

39%-400%

Improvement in model performance by adding Predactiv data to the marketing consultancy’s models

4x

Increase in model usage by the consultancy’s clients, driving significant revenue growth

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QSR | INSIGHTS

Predactiv Insights Drive 14% Brand Lift for a National 
Quick-Service Restaurant Chain

32M

Devices reached

14%

Overall brand lift

411%

Return on Ad Spend (ROAS)

$3.1M

Incremental revenue from online orders

32M

Devices reached

14%

Overall brand lift

411%

Return on Ad Spend (ROAS)

$3.1M

Incremental revenue from online orders

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RETAIL | CUSTOM AUDIENCES

Home Improvement Retailer Achieves a 5x Return on Ad Spend with Custom Audiences

$28.90

Return on Ad Spend (ROAS), nearly 5x the benchmark 

$28.90

Return on Ad Spend (ROAS), nearly 5x the benchmark 

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AUTO | CUSTOM AUDIENCES

Leading Automotive Company Cuts Conversion Costs by 65% with Custom Audiences

$8.85

Cost Per Action/Conversion (CPA), 65% lower than the client’s $25 CPA goal and 83% lower than the $50 CPA average across prior campaigns

$8.85

Cost Per Action/Conversion (CPA), 65% lower than the client’s $25 CPA goal and 83% lower than the $50 CPA average across prior campaigns

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TRAVEL | CUSTOM AUDIENCES

Multinational Hotel Chain Reduces Cost Per Booking by 20% with Advanced Data Enrichment

0.20%

Booking Rate, 75% higher than Meta’s benchmark

$9.94

Cost Per Booking, 20% lower than Meta’s benchmark

0.20%

Booking Rate, 75% higher than Meta’s benchmark

$9.94

Cost Per Booking, 20% lower than Meta’s benchmark

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