Devices reached
Overall brand lift
Return on Ad Spend (ROAS)
Incremental revenue from online orders
Klever, a leading programmatic agency, partnered with Predactiv to provide key insights that would inform CTV strategy for one of its largest clients, a national quick-service restaurant (QSR) chain. These insights, derived from Predactiv’s real-time behavioral data from millions of consumers across the web, helped shape Klever’s programmatic targeting strategy. The analysis uncovered meaningful patterns within the QSR’s audience, empowering Klever to develop innovative targeting tactics for an upcoming campaign.
Predactiv deployed its javascript code on the QSR’s website, capturing real-time online behaviors from over 870K unique visitors that were previously unknown to the brand, between April and June 2023.
By analyzing the QSR’s website visitors, Predactiv uncovered valuable insights around brand sentiment, revealing how visitors perceived both the QSR brand and its key competitors.
The insights also uncovered cross-category interests and content consumption patterns, showing that the QSR’s audience is more likely to engage with content about live sports, environmental issues, and family.
With a deeper understanding of the QSR’s audience, Klever created a data-driven media strategy focused on acquiring new customers through CTV, with Live Sports as a key component of the media buy. Klever also layered on additional parameters, such as moms with kids who participate in sports.
The campaign reached 32M devices and produced impressive outcomes for the brand: a 14% overall brand lift, a 411% ROAS, and $3.1M in incremental online revenue.
Return on Ad Spend (ROAS), nearly 5x the benchmark
Return on Ad Spend (ROAS), nearly 5x the benchmark
Cost Per Action/Conversion (CPA), 65% lower than the client’s $25 CPA goal and 83% lower than the $50 CPA average across prior campaigns
Cost Per Action/Conversion (CPA), 65% lower than the client’s $25 CPA goal and 83% lower than the $50 CPA average across prior campaigns
Booking Rate, 75% higher than Meta’s benchmark
Cost Per Booking, 20% lower than Meta’s benchmark
Booking Rate, 75% higher than Meta’s benchmark
Cost Per Booking, 20% lower than Meta’s benchmark
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